Digital Marketing: Master SEO, Social Media, and Performance Ads
Develop the skills to build effective online marketing campaigns that drive traffic, generate leads, and boost sales. This course gives you practical experience in SEO, content marketing, and paid advertising.
Digital marketing is the core of modern business growth—from building brand awareness to converting loyal customers. This course walks you through digital strategy, social media algorithms, and data analytics. Gain the confidence to manage ad budgets and optimize conversion rates.
What You'll Learn
- ✓Understand core digital marketing concepts like the sales funnel and customer journey.
- ✓Implement proven SEO strategies to rank higher on Google search results.
- ✓Design engaging social media campaigns for Facebook, Instagram, and LinkedIn.
- ✓Learn to launch and optimize profitable Google Ads and PPC campaigns.
- ✓Analyze campaign performance using Google Analytics and data-driven insights.
- ✓Build end-to-end digital marketing strategies from planning to execution.
Course Curriculum
Understand how digital channels drive business growth and audience engagement.
- What is Digital Marketing? Inbound vs. Outbound strategies
- Defining Customer Personas and Target Audiences
- Setting SMART Marketing Goals and KPIs
- Overview of key channels: Search, Social, Email, and Content
- Mapping the Customer Journey and Sales Funnel
Master the techniques to generate free, organic traffic from search engines.
- How Search Engines Work: Crawling, Indexing, Ranking
- Keyword Research strategies and search intent
- On-Page SEO: Title tags, meta descriptions, and heading structures
- Off-Page SEO: Link-building strategies and digital PR
- Local SEO basics for brick-and-mortar businesses
Learn how to create compelling content that attracts and retains customers.
- Developing a sustainable content strategy and editorial calendar
- Writing for the web: Readability, structure, and formatting
- The art of digital storytelling and brand voice
- Content distribution across owned, earned, and paid media
- Measuring content ROI and repurposing existing assets
Build vibrant communities and viral brand presence across top social platforms.
- Understanding platform algorithms (Instagram, Facebook, TikTok)
- Creating viral, shareable content and short-form video
- Community management and handling customer interactions
- Collaborating with creators and influencer marketing basics
- Using social media management and scheduling tools
Discover how to buy targeted traffic and generate immediate results.
- Introduction to Google Ads: Search vs. Display Networks
- Setting up Meta Ads (Facebook/Instagram) Business Manager
- Writing high-converting ad copy and designing creatives
- Understanding bidding strategies (CPC, CPM, CPA)
- Project: Structuring and launching a live paid campaign
Communicate directly with your audience and nurture leads into customers.
- Strategies for building and segmenting an email subscriber list
- Crafting compelling subject lines and personalized copy
- Designing responsive, mobile-friendly email templates
- Setting up automated drip campaigns and autoresponders
- Analyzing open rates, click-through rates, and deliverability
Use data to understand user behavior and increase your website's effectiveness.
- Google Analytics 4 (GA4) basics and dashboard navigation
- Tracking essential KPIs and understanding bounce rates
- Setting up conversion tracking and UTM parameters
- The principles of Conversion Rate Optimization (CRO)
- Hands-on: Conducting A/B testing and analyzing heatmaps
Apply your learning to formulate complete plans and manage clients.
- Creating a comprehensive, multi-channel marketing plan
- Budget allocation and forecasting campaign returns
- Building client reports that showcase actionable insights
- Tips for building a marketing portfolio and landing freelance gigs
- Capstone: Pitching a full digital strategy for a fictional brand
Course Materials Provided
- ✓In-Depth Video Lessons: Comprehensive video content covering all major digital marketing channels.
- ✓Hands-On Projects: Use real marketing budgets and live platforms to build campaigns.
- ✓Access to Resources: Get downloadable strategy templates, content calendars, and audit checklists.
- ✓Knowledge Checks: Test your understanding after each core marketing module.
- ✓Industry Expert Insights: Learn practical growth hacks and trends from agency professionals.
Who This Course Is For
- ✓Beginners: Individuals with no prior marketing experience who want to explore digital growth and build foundational skills.
- ✓Students: College or business students aiming to gain practical marketing skills that enhance their career opportunities.
- ✓Professionals: Traditional marketers, sales representatives, or PR specialists looking to upskill and transition into digital roles.
- ✓Business Owners: Entrepreneurs and freelancers who want hands-on experience scaling their own brands and acquiring customers online.
